With Coffins, Cats & Fair Trade Sex Toys, Jeremy Piercy – founder of Shared Earth – has written a book that is both inspiring and informative, and one that is a must-read.
The book tells the story of Piercy’s journey, from a young, intrepid traveller going it alone around India, to the managing director of one of fair trade’s greatest UK success stories: Shared Earth.
Along the way he meets many people with stories that are so uplifting and inspiring they make you want to contact them and place as many orders as you can. The book inspires you to do more and to help make a difference. And this is what makes it a real success: He makes fair trade sound easy. He writes like a normal man who started with nothing and has achieved a lot; not just for himself, but for many others less fortunate as well.
Piercy’s devotion to fair trade and his belief in it as a way of bringing people out of poverty pours through the book and infects the reader. He explains in detail how it works and how it helps and uses real-life examples to push the point home.
It is not an academic book; it is not about theories. Instead, Piercy uses his own personal experiences to teach what fair trade is all about and what it can achieve.
I loved reading the book because every time I put it down I did so determined to do more. Coffins, Cats & Fair Trade Sex Toys is a real inspiration. For those interested in fair trade it will inform and inspire. For those active in fair trade it will deepen your commitment to the cause. And for those new to fair trade it will plant a seed that will hopefully lead to you making a real difference yourself.
